My parents predetermined my creativity in the 90s, coming up with my imaginative name. Clearly, they had plans for me to stand out on stages, but singing and dancing weren’t viable options, trust me.
Being exposed to the swaggering culture of Rio de Janeiro, the warm-heartedness of Buenos Aires, the generosity and ambition of Dubai has contributed to shaping my cosmopolitan mindset.
At last, taking to the stage has become a reality, albeit to collect Grand Prix and Golds rather than giving concerts my parents dreamed of, but at least they have something to be proud of (even if they still don’t fully understand how I got them).
I’m a Brazilian Creative Director with 18+ years in advertising and 500+ international awards, including Cannes Lions, Clio, NYF, D&AD, Effies and Lynx. Ranked Top 2 CD in the UAE, Top 5 in MENA, and recognised among the Top 100 Most Awarded Creative Directors worldwide by a leading UK industry ranking. I focus on ideas that connect brands and culture while delivering measurable growth.
My journey started in Rio in 2008. In 2012, I joined Grey Brazil, later helping to build the creative department at Borghi/Lowe Rio, then spent two years at Dentsu before relocating to Buenos Aires to join FCB in 2016. In 2018, I moved to Dubai, first at VML and then as Creative Director at MullenLowe MENA, contributing to the office’s first global award wins. I later led NIVEA at Saatchi & Saatchi, running the region’s largest account. Today, at Publicis One Unlimited, I lead creative across 50+ emerging markets, overseeing NIVEA in multiple regions and driving consistent double-digit growth through culturally relevant, scalable ideas.
Publicis/ Emerging Markets Creative Director (2023-Today)
•
Saatchi&Saatchi MEA/ A. Creative Director (2021-2023)
•
MullenLowe MENA/ Creative Director (2020-2021)
•
JWT Dubai/ A. Creative Director (2018-2020)
•
FCB Buenos Aires/ Sr. Art Director (2016-2018)
•
Dentsu AEGIS+NBS/ Art Director (2014-2016)
•
MullenLowe Brazil/ Art Director (2013-2014)
•
Grey Brazil/ Art Director (2012-2013)
•
Percepttiva, Jr. Art Director (2010 > 2012)
•
OpenMind, Intern Art Director (2008 > 2010)
•
Publicis/ Emerging Markets Creative Director (2023-Today) • Saatchi&Saatchi MEA/ A. Creative Director (2021-2023) • MullenLowe MENA/ Creative Director (2020-2021) • JWT Dubai/ A. Creative Director (2018-2020) • FCB Buenos Aires/ Sr. Art Director (2016-2018) • Dentsu AEGIS+NBS/ Art Director (2014-2016) • MullenLowe Brazil/ Art Director (2013-2014) • Grey Brazil/ Art Director (2012-2013) • Percepttiva, Jr. Art Director (2010 > 2012) • OpenMind, Intern Art Director (2008 > 2010) •
A w a r d s & R e c o g n i t i o n S
ONE SHOW 22x
- TOP 2 Creative Director UAE 2024 - TOP 5 Creative Director MENA 2024 - TOP 5 Creative Director UAE 2021 - TOP 10 Creative Director MENA 2021 - BRONZE – Direct 2024 - BRONZE – Health & Wellness 2024 - BRONZE – Public Relations 2023 - BRONZE – Experiential & Immersive 2021 - MERIT/IN-BOOK – Health & Wellness 2024 - MERIT/IN-BOOK – Health & Wellness 2024 - MERIT/IN-BOOK – Cultural Driver 2024 - MERIT/IN-BOOK – Experiential 2024 - MERIT/IN-BOOK – Product Design 2024 - MERIT/IN-BOOK – Stunts & Activations 2023 - MERIT/IN-BOOK – Single Region or Market 2023 - MERIT/IN-BOOK – Billboards & Transit 2023 - MERIT/IN-BOOK – Non-traditional 2023 - MERIT/IN-BOOK – Brand Installations 2021 - MERIT/IN-BOOK – Innovation in Out of Home 2021 - MERIT/IN-BOOK – Innovation in Audio 2021 - MERIT/IN-BOOK – Immersive Spaces 2021 - MERIT/IN-BOOK – PR 2017
Cannes Lions 30x
- GOLD – Health & Wellness 2024 - SILVER – Outdoor 2021 - BRONZE – Creative Strategy 2024 - BRONZE – PR 2024 - BRONZE – Health & Wellness 2024 - BRONZE – Health & Wellness 2023 - FINALIST – Brand & Experience 2025 - FINALIST – Creative B2B 2025 - FINALIST – Media 2025 - FINALIST – Brand & Experience 2025 - FINALIST – PR 2025 - FINALIST – Direct 2024 - FINALIST – Design 2024 - FINALIST – Health & Wellness 2024 - FINALIST – Health & Wellness 2024 - FINALIST – Social & Influencer: Social Purpose 2023 - FINALIST – Media: Use of Ambient Media 2023 - FINALIST – Health & Wellness 2024 - FINALIST – Health & Wellness: Fundraising 2023 - FINALIST – Integrated 2022 - FINALIST – Activation: Spatial Technology 2021 - FINALIST – Health & Wellness 2024 - FINALIST – Audio: Social Behaviour 2021 - FINALIST – Consumer Services 2021 - FINALIST – Outdoor 2019 - FINALIST – Print 2019 - FINALIST – Print 2018 - FINALIST – Outdoor 2016 - FINALIST – Outdoor 2016 - FINALIST – Promo & Activation 2016
DUbai Lynx 73x
- GRAND PRIX – PR 2024 - GRAND PRIX – Activation 2024 - GRAND PRIX – Design 2024 - GRAND PRIX – Direct 2024 - GRAND PRIX – PR 2023 - GRAND PRIX – Social & Influencer 2023 - GRAND PRIX – Brand Experience 2022 - GOLD – Media 2022 - GOLD – Digital 2023 - GOLD – Media 2023 - GOLD – Integrated 2023 - GOLD – Creative Strategy 2023 - GOLD – PR 2022 - SILVER – Brand Experience & Activation 2024 - SILVER– Health & Wellness 2024 - SILVER – PR 2024 - SILVER – Creative Strategy 2024 - SILVER – Creative Commerce 2024 - SILVER – Activation 2022 - SILVER – PR 2022 - SILVER – Activation 2022 - SILVER – PR 2022 - SILVER – Audio Technology 2021 - SILVER – Audio Technology 2021 - BRONZE – Film Craft 2021 - BRONZE – Creative Effectiveness 2024 - BRONZE – Direct 2024 - BRONZE – PR Culture & Context 2024 - BRONZE – Direct 2023 - BRONZE – PR 2023 - BRONZE – Direct 2023 - BRONZE – Direct 2022 - BRONZE – PR: Use of Technology 2021 - BRONZE – Print & Outdoor Craft Illustration 2019 - FINALIST – Health & Wellness 2024 - FINALIST – Direct 2024 - FINALIST – Media 2024 - FINALIST – Health & Wellness 2024 - FINALIST – Brand Experience & Activation 2024 - FINALIST – Design 2024 + 30x FINALIST…
Clio Awards 11x
- MOST-AWARDED AGENCY IN THE REGION 2022 - SILVER – Direct 2022 - SILVER – Audio 2022 - SILVER – Innovation 2022 - BRONZE – Sports Activation 2025 - BRONZE – Sports OOH 2025 - BRONZE – Activation 2022 - BRONZE – PR 2022 - BRONZE – Disease Awareness 2016 - FINALIST – Print 2018 - FINALIST – Print 2018
Effie Awards 30x
- GOLD – Positive Change: Social Good 2022 - GOLD – Media Innovation: Existing Channel 2022 - GOLD – Government 2022 - GOLD – Personal Care Products 2022 - SILVER – Seasonal Marketing 2024 - SILVER – Personal Care 2023 - SILVER – Branded Content 2022 - SILVER – Multi-Market 2018 - SILVER LATAM – Non-profit 2017 - BRONZE – Experiential Commercial Marketing 2024 - BRONZE – Social Media 2024 - BRONZE – Youth Marketing 2022 - BRONZE – Marketing Disruptors 2022 - FINALIST – Beauty & Fashion 2024 - FINALIST – Media Idea 2024 - FINALIST – Retail Media 2024 - FINALIST – Marketing Disruptors 2024 - FINALIST – Experiential Marketing 2024 - FINALIST – New Products or Service Intoduction 2024 - FINALIST – Data Driven 2024 - FINALIST – Omni-channel Shopper Solution 2024 - FINALIST – Retail 2024 - FINALIST – Retail Media 2024 - FINALIST – Sustained success / Products & Services 2024 - FINALIST – Corporate Reputation 2024 - FINALIST – Branded Content 2023 - FINALIST – Youth Marketing 2023 - FINALIST – Marketing Disruptors 2023 - GLOBAL RECORD Saatchi & Saatchi MEA / Accountable for winning 7 of 16 metals at Effie in one single edition 2022 - FINALIST – New Products 2019
aME Awards NYF 24X
- REGIONAL AGENCY OF THE YEAR 2021 - REGIONAL PLATINUM – MIDDLE EAST & AFRICA 2021 - GOLD – Avant Garde / Innovative 2024 - GOLD – Promotion of Health 2024 - GOLD – Ambient 2021 - SILVER – Integrated 2024 - SILVER – Purpose Driven 2024 - SILVER – Government 2022 - SILVER – PR Strategy 2022 - BRONZE – Health & Wellness 2024 - BRONZE – OOH 2022 - BRONZE – Ambient 2022 - BRONZE – Activation & Engagement 2022 - BRONZE – Media Planning 2022 - BRONZE – Medium 2022 - BRONZE – Socially Conscious Content 2022 - BRONZE – Philanthropic appeals 2022 - BRONZE – Purpose Driven 2022 - BRONZE – Guerrilla 2022 - FINALIST – Direct & Collateral 2024 - FINALIST – Activation & Engagement 2024 - FINALIST – Ambient 2024 - FINALIST – Multicultural Marketing 2024 - FINALIST – TV & Cinema 2024
D&AD
- FINALIST - Experiential 2023 - FINALIST - Experiential 2021
LIA London International 17X
- REGIONAL AGENCY OF THE YEAR 2024 - SILVER – Creative Strategy Contextual Insight 2024 - BRONZE – Consumer Insight 2024 - BRONZE – Cultural Insight 2024 - BRONZE – Design Direct Marketing 2024 - BRONZE – PR Health Care Services 2024 - BRONZE – Travel and Leisure 2024 - BRONZE – Social Responsibility 2022 - FINALIST – Ambient & Activation 2025 - FINALIST – Creativity In PR Best Regional Market 2024 - FINALIST – Health & Wellness Natural Remedies 2024 - FINALIST – Health & Wellness Innovation 2024 - FINALIST – Health & Wellness-Craft Direction 2024 - FINALIST – PR 2022 - FINALIST – Activation 2021 - FINALIST – Digital Gaming 2021 - FINALIST – Media Promotion 2021 - FINALIST – Product Innovation 2021
NEW YORK Festivals 18X
- GOLD – Technology 2021 - SILVER – Viral Stunts 2021 - BRONZE – Children Safety 2021 - BRONZE – OOH 2017 - FINALIST – Direct Social 2021 - FINALIST – Best Technology Audio 2021 - FINALIST – Viral 2021 - FINALIST – OOH Ambient 2021 - FINALIST – PR Stunts 2021 - FINALIST – Social-Audio for Good 2021 - FINALIST – Direct Social 2021 - FINALIST – Environmental Issues 2017 - FINALIST – Viral Marketing 2017 - FINALIST – Social Media 2017 + 4X FINALIST…
LOERES Africa&Middle East 56X
- TOP 4 Creative Director Africa&ME 2022 - TOP 10 Creative Director Africa&ME 2021 - TOP 15 Creative Director Africa&ME 2024/25 - Regional Agency Group of the Year Africa&ME 2025 - Regional Agency Group of the Year Africa&ME 2024 - GRAND PRIX – Live Activation 2022 - GOLD – Media Innovation 2025 - GOLD – Digital Design 2025 - GOLD – Media Innovation 2022 - GOLD – OOH Craft 2022 - GOLD – Live Events 2021 - GOLD – Design 2021 - SILVER – Digital use of AI 2025 - SILVER – Media Innovation 2022 - SILVER – OOH 2022 - SILVER – Integrated 2022 - SILVER – PR 2022 - SILVER – PR 2021 - SILVER – Media Communication 2021 - BRONZE – OOH - Ambient 2025 - BRONZE – Live Activations 2025 - BRONZE – Social Impact Campaign 2025 - BRONZE – Public Service / Charity 2023 - FINALIST – Channel Creativity 2025 - FINALIST – Digital - Data Driven Campaign 2025 - FINALIST – Graphic Design - Package Design 2025 - FINALIST – Use of Brand or Product Integration 2025 - FINALIST – Service Design 2025 - FINALIST – Geo Targeting Creativity 2025 - FINALIST – Digital : WRITING 2025 - FINALIST – Digital Crafts - User Experience Design 2025 - FINALIST – Media Innovation : CREATIVE USE OF DATA INTEGRATION 2025 - FINALIST – Social Impact Campaign : SOCIAL IMPACT CAMPAIGN 2025 + 22X FINALIST…
CRESTA Awards 34X
- Most Awarded Campaign – 2024 - GOLD – Brand Purpose 2024 - GOLD – Healthcare 2024 - GOLD – Social Impact 2024 - GOLD – Creative Strategy 2024 - GOLD – Creative Strategy 2022 - GOLD – Ambient 2021 - GOLD – Experimental 2021 - GOLD – Digital Design 2021 - GOLD – Brand Purpose 2021 - SILVER – Ambient 2024 - SILVER – The 'Wish we’d thought of that' Award 2024 - SILVER – Media Magic 2022 - SILVER – The #OMG 2021 - BRONZE – Integrated 2024 - BRONZE – Experiential 2024 - BRONZE – Design Brand transformation 2024 - BRONZE – Digital Online Video 2024 - BRONZE – The Creative Effectiveness Award 2024 - BRONZE – Public Awareness 2024 - BRONZE – The #OMG Award 2024 - BRONZE – Creative Effectiveness 2022 - BRONZE – The ‘Wish we’d thought of that’ 2022 - BRONZE – The #OMG 2022 - BRONZE – Ambient & Experimental 2022 - BRONZE – Social 2021 - BRONZE – The ‘Wish we’d thought of that’ 2021 - FINALIST – Emerging Director 2024 - FINALIST – Film Craft 2024 - FINALIST – Outstanding Direction 2024 - FINALIST – Commercial over 60 seconds 2024 - FINALIST – Integrated 2022 - FINALIST – Social Campaign 2022 - FINALIST – The ‘Wish we’d thought of that’ 2021
Epica AwardS 7X
- BRONZE – Out of Home - Mural 2025 - BRONZE – Health & Beauty 2025 - BRONZE – Best Use of Music 2025 - FINALIST – Creative Use of A.I. 2025 - FINALIST – Public Interest - Gender Equity 2025 - FINALIST – Cultural Insights 2025 - FINALIST – Public Interest - Health & Safety 2025
MAD STARS 29X
- CRYSTAL – Public Service Advertising 2016 - GOLD – Outdoor 2021 - GOLD – Activation 2021 - GOLD – Place brand 2021 - SILVER – Interactive 2021 - SILVER – Media 2021 - BRONZE – Innovation 2021 - BRONZE – Design 2021 - BRONZE – Audio 2021 - BRONZE – Campaign 2021 - BRONZE – Activation 2021 - FINALIST – Diverse Insights 2021 - FINALIST – Direct 2021 - FINALIST – Outdoor 2021 - FINALIST – Promotion 2021 - FINALIST – PR 2021 - FINALIST – Activation 2016 - FINALIST – Activation 2016 - FINALIST – Interactive 2016 - FINALIST – Media 2016 - FINALIST – Film 2021 + 8X FINALIST…
CAMPAIGN ME
- WINNER – Best Creative Agency 2024 S&S - FINALIST – Best Creative Team 2024 - FINALIST – Best Creative Team 2023
El OJO IberOAmericA 10X
- GOLD – OOH 2016 - SILVER – Film 2017 - SILVER – Direct 2016 - BRONZE – Film 2017 - BRONZE – Film 2017 - BRONZE – Innovation 2016 - FINALIST – Print 2017 - FINALIST – Design 2016 - FINALIST – Health 2016 - FINALIST – Digital 2016
SMARTIES Awards MMA
- SILVER – Media 2025 - FINALIST – PR 2024
- FINALIST – PR 2024
- FINALIST – PR 2023
CCSP BRA CREATIVE CLUB
- SILVER – PR 2017 - FINALIST – Direct 2017 - FINALIST – Branded Content 2017 - FINALIST – Digital 2017 - FINALIST – Print 2016
CAMPAIGN TECH AWARDS
- AGENCY OF THE YEAR – 2021 - GRAND PRIX – Best use of experimental tech / Sole Winner 2021 - FINALIST – Tech For Good 2021 - FINALIST – Best use of Experimental Tech 2021
IMMORTAL Awards LBB
- FINALIST – GLOBAL - Middle East and Africa 2024 - FINALIST – Middle East and Africa 2021
PRêMIO COLUNISTAS 10X
- GRAND PRIX – OOH / National 2017 - GRAND PRIX – Media / Regional 2017 - GOLD – Media / National 2017 - GOLD – OOH / National 2017 - GOLD – Best Use of Digital Media / National 2017 - GOLD – Community Case / National 2017 - GOLD – Social Causes / Regional 2017 - GOLD – Media / Regional 2017 - SILVER – Innovation /Regional 2017 - FINALIST – Community Services / National 2017
FIAP IBERO-AMERICA
- FINALIST – Print 2016 - FINALIST– Print 2015
ADWEEK Isaa AWARDS
- GOLD – OOH 2016
David OgilvY AWARDS 4X
- GOLD – B2B 2025 - GOLD – Social Responsability 2025 - GOLD – Retail 2025 - SILVER – Best Consumer Experience 2025
JAY CHIAT AWARDS 5X
- GOLD – Emerging Trend - AI Strategy 2025 - SILVER – B2B Strategy 2025 - SILVER – Local Strategy 2025 - SILVER – Nonprofit/Social Cause Strategy - BRONZE – Connection Strategy 2025
ATHAR FeSTIVAL KSA
- FINALIST – Best Cultural Campaign 2024
Platinum Pencil
- THE BEST – Argentinian TV Film 2020 - THE BEST – Argentinian TV Film 2019 - 8th – Best Argentinian TV Film 2018
DENTSU GLOBAL Awards
- BRONZE – Most Innovative Use of Content 2016 - BRONZE – Most Innovative Use of Technology 2016
Juror
Publications & Interviews
WINA 2021 / Vice President - Effectiveness
New York Festivals 2024_Shortlist Jury
The Drum Awards 2023_Jury Member - PR - Design
NYF AME Awards 2021_Grand Jury Member - MENA
Lisbon International Festival 2024/23/20_Gran Jury Member OOH - DESIGN
US International Awards 2026/25/24_Jury Member Film
MAD Stars 2025/20_Jury Member - PROFESSIONAL
Cresta Awards 2020_Jury Member - OOH - PRINT
PHNX 2021_Jury Member - Transform a brand/Industry
WINA 2020_Jury Member - OOH - PRINT - GREEN
PHNX Tribute 2020_Jury Member - Branded Content
Diente (Argentinian Creative Council) 2017_Jury Member - CRAFT PRINT - OOH / Jury Member - DESIGN
Premios Clarín Creatividad 2017_Jury Member - DIGITAL CAMPAIGN / Jury Member - INTEGRATED CAMPAIGN
PhotoSynthesis Award 2015 (PALMA)_Jury Member - PHOTOGRAPHY
Interview Tomilli - Be yourself, show your best work, and be honest, and if it belongs to you, it will be yours.
Campaign - 2025 - Ongoing proof of the importance of building business revenue while winning international awards yearly.
The Telegraph 2016 - 'Sweating' billboard designed to kill mosquitoes in the fight against Zika virus
CNN 2021 - A unique experience ... Mars moons decorate the sky of Dubai.
Arab News - Middle East-developed headset aims to protect child gamers from online predators.
Daily Mail 2016 - The billboards creating a buzz: Ads that smell like sweat to attract and zap hundreds of mosquitoes are being used to tackle Zika
Mad Over Marketing 2021 - Why Two Moons Appeared In The Sky Over Dubai
Lürzer's Archive - 2 Prints - Issue 5/2018 by Grey London - Special ty to Franck Marciano + 3 Prints - Issue 4/2019 by JWT Dubai
AdAge 2018 - A trans staffer flees a hostile work environment in this job search and with a twist.
Creativity 2017 - Editor's Pick / This funny ad illustrates the plight of a non-millennial in a millennial world
TalkLab: The Inspiring Cycle of Life & Work How to have an inspiring life that helps with creative work that makes it possible to have inspiring experiences. At Stone Creative team.
I believe advertising celebrates creativity and tolerates a bit of recklessness; over the years, it let me:
Accidentally art direct an adult film set with Alexandre Frota while my christmas commercial was being shot on the same street. (MullenLowe)
Circle Rio by helicopter many times for pre-CGI retail brochures’ aerial picture. (Percepttiva)
Illegally climb a national library roof and measure it all for an idea, just to prove to the producers that “the impossible location to scout” was possible. (S&S)
Proudly, create the most hated ad in Argentina during the World Cup, starring their national team. (FCB)
Walk into a Sheikh’s private chamber during a shoot at his house and get escorted out, while being called “bastard”. (JWT)
Enter a sweatshop in Mataderos with mafia clearance to produce a Cannes idea. (FCB)
Ignite leaked butane in the agency cabinet and scent the office with burned arm hair. (BorghiLOWE)
Runway through a mall in socks, chased by a gun-carrying Segway guard, just to capture a perfect take. (Grey)
Paint a location’s front door green to prove a point and refuse to fix it in post. (S&S)
I passed five card-locked doors to see technologies the world won’t ever heard for another decade, at Beiersdorf’s headquarters. (POUL)
Drop a three-ton boulder from 30 meters onto a brand-new car with a dummy wearing a wig inside. (Publicis)
Clients
During the last eight years, I've been working for pretty much all the categories of consumer goods: from Beverages and Alcoholic drinks to Auto, Mobile, Banks, Retail Stores, Searching Apps, Fast food chains, Pharma, Media, Airlines, Oil & Gas, Beauty, and Home Appliance.
E-mail: hagallmuniz@gmail.com Phone: +971 (55) 239 23 53